Burbank Martial was founded to help leaders working with government, especially in defence, aerospace, and national security, to navigate complex environments with clarity and confidence.
After decades working across media, government, and the defence industry, our founder, former Army officer James Baker saw a gap: too many capable businesses struggled to communicate their value, earn trust, or respond effectively when it mattered most.
Today, Burbank Martial combines strategic insight, deep sector knowledge, and sharp communication to help clients win contracts, shape outcomes, manage crises, and lead with credibility.
Our team brings together expertise in communications, marketing, and journalism, grounded in real-world experience where reputation is everything.
“We guide leaders and businesses through complex government procurement, enhance credibility with key stakeholders, and protect reputations in high-pressure environments.”
From the Joint Ops Room to the Boardroom, James designs and implements communication campaigns for businesses to get their message to their audiences when the stakes are high. A former defence correspondent, Army officer, senior adviser to National Security Committee members, and Head of Corporate Affairs for Boeing Australia, James brings a rare mix of media, operations, political, and boardroom experience.
He is the founder and Managing Director of Burbank Martial, a consultancy that works with founders, CEOs and executive leaders in defence, aerospace, national security, and critical industries. He helps them communicate with impact to government, investors, the media, and major clients. He has an extensive network and has helped companies win literally billions of dollars of contracts.
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Strategic Communication for Defence Leaders
Burbank Martial recently attended the AIDN National Conference on 23 May. James Baker presented on private investment in defence, as seen through the example of Ukraine.
Did you attend? We'd love to hear your thoughts and continue the conversation.
Burbank Martial:
Your Trusted Government & Industry Relations Partner”